In April 2024 eSky Group, owner of the leading travel platform in CEE, became the first Polish company to launch its dynamic packages on the UK market. The product, which combines flights and hotels in a single booking, has successfully passed Civil Aviation Authority (CAA) certification, and has been granted an Air Travel Organisers' Licensing (ATOL) licence to sell City Break and Holidays offers in the UK.
Being able to launch the sales of City Break and Holiday packages is an important step towards deepening our international expansion, the workhorse of which is the Flight+Hotel offer. A rich and varied network of low-cost and regular airlines, as well as an extensive accommodation base of hotels, flats and holiday homes, allows the UK traveller to plan trips worldwide that suit their preferences at a time and price that is convenient for them.
Nicholas Smith, Dynamic Packaging Director at eSky Group
This responds to the needs of consumers who, on the one hand, feel overwhelmed in an ocean of information and, on the other hand, need a product that they can tailor to their expectations and budget to ensure the holiday of their dreams. Hence, the growing popularity of travel platforms, which combine many of the products needed to make city breaks and holidays happen in one easy offering.
Nicholas Smith, Dynamic Packaging Director at eSky Group
A competitive advantage built on a wide network of partnerships
We are also able to offer our UK customers very attractive prices on bundled accommodation. This is because accommodation product suppliers are very keen to win customers from Central and Eastern Europe, where we are a market leader. So we open up a fast-growing market for them in exchange for lower rates in the mature UK market. All this means that we will also offer our lowest price guarantee to UK customers.
Nicholas Smith, Dynamic Packaging Director at eSky Group
