The eSky Group, owner of the leading travel platform in CEE, is making a breakthrough in online payments. The company has become the first merchant to integrate its booking systems with secure payment authentication from Google Pay. The solution, which utilises device tokens and device-level biometrics to replace traditional authentication methods, shortens the payment process by a third, as well as increases transaction security.
The implementation of secure payment authentication from Google Pay has significantly increased our conversion rate by streamlining payments. Speed and seamless transactions are key in the travel industry, as airfares change real time. Faster finalization of purchases with seamless authorization means customers can book travel at the best prices.
Grzegorz Kwiecień, Head of Payments & Fraud Prevention at eSky Group
We’re always looking for ways to improve the checkout experience for shoppers while reducing cart abandonment rates for merchants. With our secure payment authentication solution, we are able to reduce friction at checkout by speeding up the process, all-the-while ensuring a secure payment experience and further reducing fraud.
Ben Volk, Vice President and General Manager, Google Pay
