eSky Group, owner of travel booking platform eSky, is actively investing in both the emerging and developed markets of Central and Eastern Europe, taking a market leading position in the Balkans. The company is particularly pleased with its performance in Croatia, Greece and Serbia where the average transaction value has increased by up to two-thirds and the cumulative sales growth in each of these markets has reached a dynamic of at least 150% over the past four years.
Source: financial data of eSky Group
All three markets have huge potential for travel business. Our research shows that people in these countries are increasingly looking for alternatives to traditional travel agencies, as they want more flexibility, a more diverse range of flights and hotels, and products such as insurance or attraction tickets. We provide these opportunities all in one place, which is where the growing demand for our services in these countries comes from.
Łukasz Neska, Chief Growth Officer, Executive Vice President of eSky Group
Brand awareness as a key determinant of industry success
Source: data from GfK annual survey conducted in May 2023 on behalf of the eSky Group
Our products, including our flagship City Break and Holidays packages, give customers flexibility and variety in their travel bookings while driving growth, allowing us to take a dominant position in more new markets. Thanks to a well-thought-out strategy, we have quickly become the segment leader in many Central and Eastern European countries, with Croatia, Greece and Serbia at the vanguard of this growth. We are translating the experience from these markets to Poland, so that users have the chance to organise their travel the way the locals do.
Łukasz Neska, Chief Growth Officer, Executive Vice President of eSky Group
